MOO - the bag lady: My name is Karianne Sæther and I am the designer of this funny brand called MOO.
Before MOO - office...yawn: After trying out graphic design as a career and concluding that I wasn’t quite made for that mac-working-logo-putting-chair-sitting way of working, I was lost. At least for ten minutes. All I knew was that I wanted to work with something I could touch. And I like leather. As in really, really like. The look, the feel, the smell, I think it’s such a beautiful material. And never being able to find a suitable bag for my much beloved lap top, I decided to make one myself. But where to find the best leather?
MOO bags - an honest product: After a trip to Argentina I fell in love with their leather. To produce the bag I found the right match in Buenos Aires. There, the best quality leather is processed with vegetable tannins and skilfully crafted into bags in local ateliers. The highest quality, produced with a lot of care.
MOO Norway - on the move: In Norway, MOO has grown since 2005. Every year two collections are sold successfully across the country. Now it’s time for the herd of MOO to move on...Hope you like our company, because we’re MOOving your way: bringing exclusive quality bags of sturdy elegance. Always practical and fun to wear.
Keep MOOving - a life credo: Keep MOOving has become a life credo of mine, as a reminder to never stop wondering, evolve and change. Or, as Tom Waits puts it, “No dog ever pissed on a moving car”.